The turbulent economic climate, the unclear macroeconomic indicators, weak consumer confidence and the strongly reduced activities in residential construction markets throughout the world have, since November 2008, been making it extremely difficult for Deceuninck to formulate its short- and long-term objectives.

Deceuninck expects another difficult year in 2009, with a substantial decrease in sales during the first half of the year. The management policy therefore focuses on cash flow generation and a strict monitoring of operating capital. Cost reduction programs are being implemented quickly and continuously, with the objective of bringing cost levels into line with the changed demand. For the development of products, priority is given to innovation in the area of new materials, products and applications, which are designed to sustainably position Deceuninck globally in the high added value market segment. Continuation of the high service level that is offered to Deceuninck customer base and an increase in brand awareness among the end customers, are the cornerstones of Deceuninck’s marketing approach.