In October 2005, Deceuninck presented its business plan for 2009. The business plan for 2009 emphasizes innovation, internal growth, improvements in productivity and continued efforts to reducing the company debt.

Due to the unexpected and negative evolution of the real-estate market in the United States, and due to the continuous rise in raw material and energy costs, Deceuninck has adjusted its forecasts during the course of 2007.

The objective of achieving sales higher than 850 million euros has been delayed until 2010. The expected increase within the Fenestration product division will, on the one hand, be the result of an increase in volume in the growth markets of Eastern Europe and Turkey, and on the other, a further increase in the renovation of existing windows, through a new generation of better insulating windows, as well as the demand for coloured window systems in the mature markets of Western Europe. New materials, products and applications will for their part contribute to a turnover increase in the Non-Fenestration division. In this, the company is primarily counting on a continuing breakthrough in the sales of the composite material Twinson.

A strong improvement in productivity is planned by reducing complexity, which will be achieved through the "local-for-local" production project, whereby investments will be made that will increasingly transfer production for the growth markets of Eastern Europe to local production units. Furthermore, the increased raw materials costs will be charged through and reflected in market prices, also contributing to improved operational results.